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The outcome of the Customer Management process is value for the organisation and the customer.
Important issues to be addressed in this phase of InteractCM's Customer
Management process include:
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Organisations do not understand the
extent of the value to be realised within their customer base nor have they quantified the
gap between current performance and the "performance gap"
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The organisation's culture has not been optimised
to maximise the value derived from the customer base
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Organisation "silos" severely hinder sharing
of customer information across an organisation and limit the potential value
able to be derived from its customer base
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Activities that are required to achieve the objectives of this phase include:
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Implementing a strategic plan
to achieve increases in growth, retention and acquisition.
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Developing and setting targets for growth,
retention and acquisition
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Monitoring the set targets for growth, retention
and acquisition
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InteractCM's Products and Service offerings in this phase include:
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