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Knowledge that an organisation has about its customer in order to conduct and
develop a business relationship, in terms of the products and services they
hold with the organisation and the value of that customer to the organisation.
Important issues to be addressed in this phase of InteractCM's Customer Management process include:
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A significant amount of Customer
Information is either out of date, corrupted, incomplete or missing.
This limits the ability to really know and effectively market to
your customer.
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Activities that are required to achieve the objectives of this phase include:
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Consolidate and interpret all
customer knowledge.
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Develop unique profiles
for individual customers.
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Develop snapshot of customer
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Knowledge about customer attributes
and behaviours.
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Advanced Segmentation.
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InteractCM's Products and Service offerings in this phase include:
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