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The actions and processes that the organisation must undertake,
using tools and methodologies to derive knowledge from the customer
information that is stored about the customer.
Important issues to be addressed in this phase of InteractCM's Customer Management process include:
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Poor quality customer information
that results in inaccurate Customer Knowledge.
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Customer segmentation strategies
that relate to groups of customers rather than real world individual
customer attitudes and behaviours.
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Activities that are required to achieve the objectives of this phase include:
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Data Enrichment
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Derived data formulation
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Model Construction
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Data warehousing
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Elementary segmentation
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InteractCM's Products and Service offerings in this phase include:
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