| Unique
Customer Identifier |
A unique reference to identify a particular individual or
customer. Once used, a particular identifier should not be re-used for a
different customer. |
| Uplift |
An improvement in the metric being targeted. With reference
to CIQ, an improvement in the level of quality in the datasets |
| Validity |
The degree to which data values or structures match the business
rules |
| Verification |
Checking and updating data to improve its quality. For example,
verification of customer address is performed using Pacific Access for information
from the White Pages. |
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