| Key
Customer Information |
See Base Customer Information |
| Key Performance Indicator |
A measurement of the effectiveness of an individual in meeting
the objectives of their position. Often linked to remuneration levels |
| Key System |
An important system. With reference to CI, the source repository
in which data is stored |
| Leadership |
Refers to the style or type of leadership within a company,
organisation or team. The style of leadership impacts on the management
of strategy and vision in relation to customer management and on an organisation's
readiness to change |
| Legacy System |
Customer system that has been in use in the organisation for
some time, typically has a number of constraints in terms of flexibility.
May provide OLTP (Online Transaction Processing) but generally not OLAP
(Online Analytical Processing) functionality |
| Mass
Marketing |
Impersonal marketing activity designed to create market awareness.
Unsophisticated, high cost, low benefits method generally utilising advertising
such as radio, TV an print media |
| Master Customer Repository |
The ultimate source of information regarding any customer
of the organisation. This system holds the most recent information and is
the point at which customer interaction must occur |
| Match |
Recognition that two customer records refer to the same entity.
Refer to deduplication for more details |
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