| B2B |
Business to Business |
| B2C |
Business to Customer |
| CI |
Customer Information |
| CIQ |
Customer Information Quality |
| CIM |
Customer Information Management |
| CIS |
Customer Information System |
| CRM |
Customer Relationship Marketing (or Management) |
| DQ |
Data Quality |
| IP |
Intellectual Property |
| KCI |
Key Customer Information |
| KPI |
Key Performance Indicator |
| MCR |
Master Customer Repository |
| OLAP |
Online Analytical Processing |
| OLTP |
Online Transaction Processing |
| QAS |
Quick Address Systems - Company that provides data entry toolkit |
| RM |
Relationship Marketing |
| SDLC |
Systems Development Lifecycle |
| SQL |
Structured Query Language |
| SSR |
System Status Report |
| SWOT |
Strengths, Weaknesses, Opportunities, Threats |
| WOB |
Whole of Business |
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