InteractCM - Fact Sheet - Customer Information Quality Upgrade

Customer information is an organisation's key strategic asset, and "information mastery" has the potential to create a powerful source of competitive advantage for an organisation. The quality of Key Customer Information is fundamental to effective deployment of CM initiatives and establishing a strong bond between the organisation and its customers.

Unless under-pinned with continuous data quality improvement programs, the quality of large customer databases can deteriorate by as much as 50% in one year through obsolescence, data errors, duplication and other factors. Such a decline in information quality can result in wasted marketing effort and $, lost opportunities for upselling and cross-selling and, more importantly, customer dissatisfaction.

InteractCM's proven methodology for upgrading the quality of Customer Information provides a comprehensive, whole-of-business program that delivers quantifiable business benefits.



	Sustained high levels of undeliverable mail or email messages
	Inability to match customer records across systems for CRM programs
	Increasing customer complaints and churn rates
	High rates of customer record duplication
	Missing key information needed for unique customer identification and marketing programs (eg date of birth and email address)


	Proven, achievable program for upgrading Customer Information Quality (CIQ) across the organisation
	Fully justified business case for the CIQ upgrade plan
	Targeted programs to deliver bottom-line benefits both in the short and long-term
	Concise, accurate, executive level assessment of current CIQ


InteractCM has established a robust, internationally-recognised methodology for the Upgrade of Key Customer Information Quality. The process typically involves an initial whole-of-business CIQ Audit, followed by a tailored CIQ upgrade program consisting of projects in the following areas:
	Overall Planning, Policy and Management
	Data Enrichment
	Data Cleansing
	Customer Information Systems Changes
	Customer Information Competency (includes People and Cultural Factors)
	Alignment of Forms, Business Systems & Processes
The result of effective implementation of InteractCM's methodologies is a significant addition to the bottom-line, both in cost savings and revenue generation.

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