InteractCM - Fact Sheet - Customer Analytics & Model Development

A sustainable and successful relationship marketing strategy relies very heavily on an organisation knowing its customers better than its competitors do. The analysis of customer propensity and value and the development of associated models are key enablers for creating customer knowledge.

Customer knowledge is the driver for all Customer Relationship Marketing (CRM) programs. Customer knowledge allows an organisation to enhance the depth of the relationship with each customer. Making offers that are relevant to the individual customer increases the effectiveness of marketing and also increases the value of the organisation to the individual.



	Don't know which customers to retain and which to grow
	Mass marketing is main approach for communication
	High value customers not identified
	Potential high value customers not identified
	Low retention rates
	Business focuses on acquiring new customers at the expense of not retaining good customers


	Identification of High Value customers
	Identification of Potential High Value Customers
	Increased Retention rates
	Reduced Churn
	Identification of customers vulnerable to shifting
	Identification of next likely product
	Allows targeting of marketing activity

As the information requirements are often highly specific for each industry, InteractCM identifies the specific information required by an organisation to move to a position of customer knowledge.

A review of the organisation's existing customer information is performed to identify gaps where information is not currently collected or stored. A program would then be put in place to obtain the missing information.

Analysis of the collected information through the development of customised models enables the customer information to be turned into customer knowledge and as such, add value to both the organisation and the customer.

Please fill out the form below and we will get in contact regarding how we might assist you with this offering.

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