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At InteractCM, we understand the importance
of leadership in driving cultural change. In our experience, we have found that
it is essential to have a leader who continually drives the organisation's customer
culture vision. The leader requires a style that encourages employees to adopt
the vision. This is particularly important when this vision is new to the organisation.
There has been much research into the area of leadership style and
change, which suggests that transformational leaders are most likely
to succeed in driving change within their organisation. These types
of leaders tend to be person-oriented, spend time talking and
working with their employees. They also provide a strong source of
emotional support as employees cope with the change process.
Because leadership is such an important ingredient in driving
change, InteractCM can both assess the current style of leaders
and provide a comprehensive coaching service to assist leaders within
the organisation become more effective, particularly during times of
change.
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