In large-scale organisations, particularly those who regularly serve millions of customers, the quality of customer information has a dramatic impact on key customer interactions and relationships. Further, customer information that is high quality, timely and relevant is the foundation of successful customer management processes that ultimately deliver business benefit for the business.

There are many aspects to achieving high quality customer information; one area that is continually overlooked by many organisations is the attitudes and behaviours of their employees. These attitudes and behaviour make up an organisation's culture and can have a critical impact on the quality of customer information and hence the organisation's relationship with each of its customers.

The CIQ Awareness Survey is a unique tool that can measure the attitudes, behaviours and perceptions of the leaders, managers and employees within your organisation in regard to customer information and the quality of that information. The results from this tool will be used to establish benchmarks and best practice attitudes and behaviours within the organisation

The survey measures three areas that can potentially have an impact on the quality of the organisation's customer information. These include:

• Resources - measures the perception of the adequacy of resources and support provided to employees in their customer-related work. These include: Work processes, Technical systems, Leadership support & Management Commitment.
• Willingness - examines the attitudes, behaviours, rewards and recognition of staff in relation to customer information.
• Ability - covers the skills, education and training of staff in relation to the recording and utilisation of customer information and its quality.

Survey Benefits
	A reliable measure of your employees’ attitudes and behaviours in relation to Customer Information and its quality.
	Detailed information of employees’ perception of the adequacy of resources in your organisation needed to maintain high quality customer information
	A clear understanding of the staff’s skills and abilities in utilizing the existing systems and resources
	Simple and easy to administer
	Easily scaleable and can handle very large numbers of employees within large corporate environments with ease
	When used in a regular manner, will provide reminders to staff members of the importance of Customer Information Quality
	Time taken to complete the survey, being web-based, is dramatically reduced. The survey can be carried-out within hours or days and results are immediately available via the web, as opposed to taking up to several months using traditional methods.
The results of this survey are delivered in total, however they can be tailored by division, distribution channel, branch or sub-group to suit your organisation. Further they can also be interpreted to allow the development of practical recommendations to improve the quality of Customer Information in the organisation, leading to direct business benefits through improved customer relationships. For an example of the types of graphs that are included in the report, please visit this reports page. Full descriptions of the results along with recommendations will be included in the final report.

Commercial Terms

The pricing for the Survey is calculated based on the number of respondents and the degree of customisation of the Survey. Interact would be please to discuss commercial terms based on your individual requirements.

Please fill out the form below and we will get in contact regarding how we might assist you with this offering.