InteractCM's Customer Management Framework
Demand Side Customer Management
Supply Side Customer Management
Primary customer sales model
- Delivery core offerings
- Base value propositions
Product & Service Delivery
- Streamlining key customer processes
- Removing client 'irritants'
8 key things to know about your Customers
- Who are the most valuable... (and if they left would have the most impact on your bottom line).
- Who have the highest potential.
- Who love you, are key influencers and refer customers to you.
- Who are regular customers who split their business between you and a competitor.
- Based on your current value propositions, who have low potential, consume resources and dilute value.
- Who are most unhappy with you and tell others of their "bad experience".
- In which customer segments are you underweight in terms of your current or aspired to Market share.
- Which prospective new customers are you "leaking" through your sales pipeline management processes.